e-mail: wonglisa@gmail.com
writing + marketing + experience design
work
CRITICAL MASS // interactive marketing agency
Senior Content Writer, 2004 to presentI write. For websites, banners, e-mails and the occasional audio script. I work with awesome designers and information architects to develop creative solutions that are engaging and functional.
When doing a site redesign, I'll audit the site content and create a content strategy as a road map for content creation. This may include doing a competitive analysis as well as researching best practices.
Clients: Adidas, Albertsons, BFGoodrich Tires, Best Buy, Calgary Economic Development,
Dell, Frontier Airlines, The Home Depot, Hyatt, Pampers, Panasonic,
Smithsonian Magazine, Uniroyal Tires, USAA---
THE CITY OF CALGARY // Corporate Data Access & Marketing
Marketing and Web Business Analyst, 2002 to 2003I was responsible for the marketing of three websites: Calgary eMaps, City Online and the Calgary Online Store. I did a little bit of everything here: I wrote copy (direct mail, print ads, brochures and press releases), developed marketing plans that included both traditional and online, managed development of communications materials and coordinated measurement of web statistics.
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ANDURO TECHNOLOGIES // interactive marketing company
Internet Marketing Specialist, 2002
Besides writing optimized copy to improve search engine rankings, I also helped develop search-friendly websites for numerous cllents.---
SHOPWIRELESS.COM // online retailer of consumer electronics
Interactive Marketing Specialist, 1999 to 2001
I love a jack-of-all-trades kind of job. At ShopWireless, I created website content and newsletters, designed graphics for the website and print materials, and bought online media. I also became an expert of all things electronic.---
NORADA CORPORATION // Web Address Book
Marketing Developer, 1998 to 1999
Web Address Book was one of those great early dot-com ideas - manage all of your contacts online! I helped with the online marketing and public relations - writing copy for marketing, help documentation and press releases.
school
THE MEDIA CLASSROOM
eCommerce Website Developer Certificate, 2001
- HTML, JavaScript, Dreamweaver UltraDev, Flash, Adobe Acrobat
THE UNIVERSITY OF CALGARY
Bachelor of Commerce, 1998
- Major in Marketing
- Courses: Marketing Communications, Advertising and Promotion Management, Consumer Behavior, International Marketing, Business Writing and Technical Writing
software
- Microsoft Office (Word, Excel, PowerPoint, Publisher), Adobe Acrobat, Illustrator, Dreamweaver
interests