view portfolio | e-mail: wonglisa@gmail.com

writing + marketing + experience design

professional experience

CRITICAL MASS // interactive marketing agency
Senior Content Writer, 2004 to present

  • Write copy for websites, banners, e-mails and audio scripts
  • Develop creative solutions with designers and information architects
  • Audit website content and develop content strategies
  • Perform competitive analyses and research best practices
  • Clients: Albertsons, BFGoodrich Tires, Dell, Frontier Airlines, The Home Depot, Hyatt, Pampers, Smithsonian Magazine, Uniroyal Tires, USAA

THE CITY OF CALGARY // Corporate Data Access & Marketing
Marketing and Web Business Analyst, 2002 to 2003

  • Wrote copy for direct mail, print ads, brochures and press releases
  • Developed business strategies and marketing plans
  • Increased web traffic through traditional and online marketing
  • Managed the development of communications materials
  • Coordinated monitoring and measuring of web statistics

ANDURO TECHNOLOGIES // interactive marketing company
Internet Marketing Specialist, 2002

  • Wrote optimized copy to improve search engine rankings
  • Developed search-friendly websites for numerous clients
  • Submitted websites to search engines and online directories

SHOPWIRELESS.COM // online retailer of consumer electronics
Interactive Marketing Specialist, 1999 to 2001

  • Created and managed all website content
  • Designed graphics for website and print materials
  • Optimized search engine rankings and website positioning
  • Created and managed delivery of e-mail newsletters
  • Acted as primary contact for website maintenance and new site initiatives

NORADA CORPORATION // Web Address Book
Marketing Developer, 1998 to 1999

  • Developed and implemented online marketing strategies
  • Created and edited copy for marketing and help documentation
  • Wrote and distributed press releases for launch of website

education

THE MEDIA CLASSROOM
eCommerce Website Developer Certificate, 2001

  • HTML, JavaScript, Dreamweaver UltraDev, Flash, Adobe Acrobat

THE UNIVERSITY OF CALGARY
Bachelor of Commerce, 1998

  • Major in Marketing
  • Courses included Marketing Communications, Advertising and Promotion Management, Consumer Behavior, International Marketing, Business Writing and Technical Writing

computer proficiency

  • Microsoft Office (Word, Excel, PowerPoint, Publisher), Adobe Acrobat, Illustrator, Dreamweaver